Scope of work:
A global campaign backed by Will Smith, Dame Helen Mirren and A-list musicians. Fundraising ‘sleep out’ events were staged in 52 cities across the Globe at iconic locations including Times Square, New York and Trafalgar Square, London. Over 60,000 people slept out in unison in the world’s largest display of solidarity for homeless and displaced people, raising over $10,000,000.
With such a unique event, it’s format needed to be communicated quickly. To do this we commissioned an illustration which featured recognised landmarks and people sleeping out under the stars to portray the global nature of the event and to show what people could expect to happen on the night. A night time colour palette of dark blue was offset by bright and warm pinks, oranges and yellows to give a vibrant and celebratory feel.
A full suite of promotional materials were produced across website, social media, print and advertising.
Break the CycleA race to end homelessness
BrewgooderA beer brand turning craft beer into clean water
BrewDog x BrewgooderA six month campaign to fund 15 well projects in Africa
Wee Sleep OutA nationwide event for Scotland’s young people
Green Angel SyndicateInvesting in sustainable business
Campbells & CoRedefining Smoked Salmon
Brewgooder x Drygate x CrossbordersA battle for great beer and clean water
© Studio Above 2020