Scope of work:
A global campaign backed by Will Smith, Dame Helen Mirren and A-list musicians. Fundraising ‘sleep out’ events were staged in 52 cities across the Globe at iconic locations including Times Square, New York and Trafalgar Square, London. Over 60,000 people slept out in unison in the world’s largest display of solidarity for homeless and displaced people, raising over $10,000,000.
With such a unique event, it’s format needed to be communicated quickly. To do this we commissioned an illustration which featured recognised landmarks and people sleeping out under the stars to portray the global nature of the event and to show what people could expect to happen on the night. A night time colour palette of dark blue was offset by bright and warm pinks, oranges and yellows to give a vibrant and celebratory feel.
A full suite of promotional materials were produced across website, social media, print and advertising.
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