The Big BrewDog Well Dig: A six month campaign to fund 15 well projects in Africa.

Brewgooder_Brewdog_Big_Well_Dig_01

Scope of work:
Campaign Branding
Print
POS

A fundraising collaboration between craft beer brands BrewDog and Brewgooder aiming to bring life-changing clean water to people in Africa. The campaign launched in 30 BrewDog bars, continuing over a six month period. All proceeds from sales of draft, canned and takeaway Brewgooder Lager went towards the campaign, which successfully provided clean water for 9,278 people.

Brewgooder_Brewdog_Big_Well_Dig_Logo-2
Brewgooder_Brewdog_Big_Well_Dig_03_BeerMat
Brewgooder_Brewdog_Big_Well_Dig_02_Tee
Brewgooder_Brewdog_Big_Well_Dig_Leaderboard-2

© Happy Place 2021.